ZenSports looks to do something different among esports betting surge – Esports Insider

Esports betting has evolved and innovated significantly in the past handful of years. Back in 2016, esports betting operators and activities cropped up left, right, and centre as the rest of the ecosystem grew exponentially and the industry became the next big buzzword.

It seemed like every week that more esports teams would sign gambling sponsors, video game gambling machines moved into casinos, and esports betting operators increased their offerings. Not long after, traditional bookmakers such as Ladbrokes and Sky Bet began to get involved too.

Since then, the reach of these operators has grown across a breadth of esports all around the world, and fans can now become both financially and emotionally invested in countless tournaments.

ZenSports Esports Betting
Image credit: ZenSports

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Accelerated by the suspension of traditional sports at the hands of COVID-19, many national and state-wide gambling commissions have begun to permit betting on esports –  most notably, the Nevada Gaming Control Board. With such a surge in esports gambling and the size of its market allegedly growing by 40x, some tournament organisers have felt it necessary to employ the services of sports data analysis firms to track patterns and better protect integrity.

It is important to consider, however, that sports data analysers and gambling commissions are not the only organisations trying to