DraftKings founder and CEO Jason Robins isn’t about looking at the negative. So, once the company’s employees were safe and comfortably situated in their remote offices when the COVID-19 crisis began sweeping the U.S. in March, Robins and DraftKings decided to use it as a chance to explore.
“Instead of thinking ‘Gee, what’s going wrong?’ we asked our team to focus on what opportunities are there,” Robins said during a webinar hosted by tribal gaming guru Victor Rocha last week. “Was this a time we could grow eSports? How about the Academy Awards? Politics? TV shows? It was free stuff, but we got a lot of data about what people could be interested in.”
What Robins and his team really learned, though, is that people who bet on sports aren’t just interested in betting on sports — and that could open all kinds of possibilities for companies like DraftKings and FanDuel, both of which not only offer sports betting but are leaders in daily fantasy, as well.
It’s likely that FanDuel and others in the mobile/online sports betting and DFS spaces were doing exactly what DraftKings was doing during the toughest times of the pandemic — offering free-to-play games on a variety of events to keep customers engaged and with the goal of understanding what they could grow, what to ask regulators to consider adding in the future, and in what new ways they could engage patrons.
Interest in political wagering noted
As recently as last