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The new partnership between Parimatch and leading esports brand Fnatic shows the operator’s ambition to become a truly global brand, according to head of esports Stepan Shulga, who has grand plans for the collaboration with Fnatic’s legendary team that will raise the profile of both brands.
Parimatch has shown its ambition to spearhead the esports betting sector after signing a new partnership with leading esports team Fnatic, with the collaboration set to create exciting content for fans of both brands.
Stepan Shulga, head of esports at Parimatch, explained that the operator’s approach to esports is similar to how it approaches traditional sports; cooperating with world-famous teams and personalities to stamp its authority as a serious player.
“The fact that we have managed to partner up with one of the biggest brands in the global esports undoubtedly shows our ambitions to become a global brand,” explained Shulga. “It is very important for us, as a company, to keep up with the times, to be youthful, bold, and interesting. Fnatic is one of the most recognized brands on the planet and we are happy to be in partnership with such a legendary team. Our fans are delighted with such news and are waiting for