Britain’s Gambling Yield Drops Again in August –

The decline in gambling yield recorded in July has continued into August.

New figures from the UK Gambling Commission show that July’s decline in gambling yield across all regulated verticals continued into August.

According to the latest figures from the Gambling Commission online gambling revenue fell across all verticals in August, along with a drop in custom participation.

The data reflects March, April, May, June and July and covers both online and in-person gambling and is based on figures from operators that represent 80% of the UK gambling market.

Each online vertical’s performance

One of the industry’s biggest declines in yield was recorded in the sports betting vertical, which saw gross gaming yield (GGY) drop 21.4% month-on-month to £164.4m. 

In its report, the Commission said this could be attributed to the lack of top tier sporting events that took place in August. However, the Commission data indicated a drop in yield across almost all other verticals. The regulator chalked this up to the easing of coronavirus lockdown restrictions providing customers with more discretionary spending options.

The slot vertical saw a slight decline in yield in August, however, revenue grew by 0.8% to £164.1m making it the second-highest revenue generator in the gambling sector. Other online casino games came in third place however GGY fell 9.9% to £59.5m.

Poker continued to decline in August as GGY saw a 7.5% drop to £8.3m. Since April, poker GGY has now dropped from its peak of £20.1m. Virtual sports record £6.7m in GGY representing a