Rivalry: A fresh perspective on esports betting – Esports Insider

In 2015, Steven Salz was one of many entrepreneurs hoping to claim a slice of the esports industry whilst still baking in the proverbial oven. Alongside Ryan White and Kevin Wimer, co-founders of skins marketplace Loot Market, the trio defined the ideal set of benchmarks needed to solicit their investment. The venture was contingent on three important criteria: an asset completely agnostic of game publisher intellectual property, third-party API, and specific game titles.

These set of guidelines pointed Salz to the world of esports bookmaking. Although the esports betting scape looked far different than it does today; once riddled with unregulated sportsbooks and illegal skin markets each posing its own regulatory nightmare. Salz never found his ideal esports investment opportunity, so he decided to create his own.

This became the genesis of Rivalry, an online, esports-focused betting platform launched in February 2018, where Salz serves as the Chief Executive Officer. The sportsbook has soared in popularity since, inking official partnerships with the likes of FNATIC, FURIA, and veteran esports content creator Richard Lewis. Having your brand stand out in this deeply competitive space is no simple feat, but it’s something Rivalry has executed extraordinarily well.

Rivalry logo
Credit: Rivalry

When first arriving on Rivalry’s webpage, you are greeted by a colourful and bold art style which wraps the entire site. A customer support